8 Guidelines For Building Real Estate Websites In Africa


The market for real estate in Cameroon (as well as Africa) is on the rise, and this comes with the need for building successful real estate websites. Meticulous rules must be taken into consideration in order not to miss essential components.

The market for real estate in Cameroon (as well as Africa) is on the rise, which comes with the need to build successful real estate websites. Meticulous rules must be taken into consideration in order not to miss essential components.  A Great Website Structure helps in Search Engine Optimization (SEO) and attracts a lot of visitors and eventual clients. Below are the most essential guidelines and tools for real estate sites.

8 Guidelines For Building a Successful Real Estate Website

1. Featured Listings

Make it possible for other agents to submit listings or feature on a particular position on your website. This can boost your income you can decide to offer this option on a paid basis.
Do not forget to turn the attention of your website visitors to the most profitable or latest listings. This will make them stick around longer.

2. Unique and Categorized Search (With Sorting)

It is not to be overemphasised that search is the most unique tool on a real estate website. It should be present on the home page. Moreover, it should work smoothly and deliver accurate results. Use of advanced or straightforward searches is recommended. Sorting properties by featured, latest, oldest, cheapest,  will also come in useful. This will let visitors quickly sort out listings.

3. Photo Gallery

Make sure the properties displayed on your website have more photos. This has been proven to boost more views on such listings. At times, real estate agents upload an average of 10 images to show the most attractive parlours, rooms, or characteristics of a particular property. A photo gallery is definitely an area you should spend more time on.

4. Location (Map View)

Provide your visitors with the option to clearly see a property on the map. This dramatically helps as they can decide if they want that property or not. So it is therefore essential to incorporate information on the map view when designing or building your site.

5. Blog Posts

Blog posts are great ways to engage your audience. This also helps to keep your visitors longer on the website as they read articles. Not only will the visitors feel entertained, but they will more likely sign up for more content. Hence, you should also offer email subscriptions to keep them regularly informed.

6. Contact Form

A contact form is a must-have (such as ours). This will enable buyers to contact you when they need more details about a specific property. It is not to be emphasised that a contact form should have a slot for your telephone number and space for buyers to include theirs. Leaving out this feature could make you lose potential clients.

7. Social sharing

A social sharing tool also helps your site grow. This is because it can be used to spread information about a property through the internet. Popular sites like Facebook, Twitter, Pinterest, etc., can bring you more potential buyers.

8. Feedback

People looking to at your listings want to know what others think about them. Consequently, positive feedbacks will just prove that you are doing an excellent job. So, new customers will be more at ease making a deal with you. Always invite your customers to leave feedback on your website. Personal information, as well as a photo, should be included. Adding Rich snippets are an added advantage.


Bear in mind that your real estate website can have popular features, but these should be crucial to success. When building a real estate website, consider these 8 guidelines, and you will see magnificent results soon.



Dreampointech - Tech, Business, Health: 8 Guidelines For Building Real Estate Websites In Africa
8 Guidelines For Building Real Estate Websites In Africa
The market for real estate in Cameroon (as well as Africa) is on the rise, and this comes with the need for building successful real estate websites. Meticulous rules must be taken into consideration in order not to miss essential components.
Dreampointech - Tech, Business, Health
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